The Ground Game Goes Digital
We're revolutionizing our organizing to connect with everyone, everywhere, including online.
The way Americans get their news is fundamentally changing, with social media platforms now being a primary source for political information. This isn’t just a slight shift, it’s a seismic event that has huge implications for how we run campaigns and connect with voters on the ground. This means we have to stop thinking of social media as an additional investment, and instead as an integral part of how campaigns strategize and organize.
Simply put, our ground game can’t just be clipboards and door-knocking anymore. We need a strong digital organizing strategy to mobilize voters and reach people where they exist online.
Digital organizing is significant for several reasons, but most importantly, it naturally adapts organizing principles to the digital landscape most people are already in. It allows us to strengthen relationships and mobilize family and friends through online interactions and conduct meaningful and authentic outreach to continuously empower our communities.
That’s why we’re introducing the People’s Studio: a dynamic team of volunteers who are committed to utilizing their creative talents to help elect Democrats across the country. This team’s unique talents will be used to amplify, curate, and create grassroots content that will help deliver the clear and concise messaging needed to win in the midterms and build long-lasting Democratic power.
Ready to join? Here’s how you can get involved:
Become a Digital Organizer
Want to turn your online energy into real-world action in this upcoming election? Join the DNC’s Digital Organizing Team on Monday, April 27, at 7 p.m. ET! During this training, you will learn how to be an effective digital organizer, covering best practices for mobilizing your digital networks, sharing content, building strategic messaging, and more.
Be a Content Creator for Dems
Calling all designers, videographers, meme-ers, artists, and internet users — we are building a team of volunteer content creators to help support Democrats with grassroots digital content.
Join us for our next training on Monday, May 18, at 7 p.m. ET on Zoom to learn why this team will be a pivotal part of our online strategy, how you can get involved, and best practices!
Spread the Word
If you’ve ever shared a post or joined an online discussion, you’re already on your way to becoming a digital organizer! That’s why your help in sharing our message is so crucial. It’s how we cut through the noise and clearly show everyone what Democrats are fighting for.
Ready to take the next step? Help spread the word with our social media toolkits!
Share, Subscribe, and Support The Blue Print
Thank you so much for reading The Blue Print! If you enjoyed this week’s newsletter, let us know with a like, restack, and make sure to share it with your friends so we can keep bringing you weekly updates from the DNC’s Grassroots Team!
Thanks for fighting with us! Together, we can make a difference.
In solidarity,
Jenny
**DISCLAIMER: This article may contain outdated information or links to opportunities and other events that may have already passed. Please continue to stay updated with The Blue Print’s most recent posts for the most up-to-date information.**